01COINBASE · ONCHAIN GROWTH
Red Packets on Base
Built for Coinbase from idea to production in 12 days, owning development, design, go-to-market, and partnerships solo. Launched a smart contract on Base to bring red packets onchain, with shareable Twitter cards and a programmatically enforced follow-to-claim mechanic. The social growth loop took Coinbase Australia from 2.2k to 21.9k followers in one week. Launched with Infinex and Pudgy Penguins, earned a repost from Brian Armstrong, and generated 800k+ impressions across posts.
Solo builder12-day launchBaseGrowth & partnerships
Explore project ↗Launch post ↗02COINBASE · GLOBAL MARKETING
Am I an NPC?
A solo build for Coinbase’s global marketing team, developed over roughly 13 days including creative review and iteration. Created the character idle animations myself using Veo 3 and masking. There’s a hidden surprise too: enter ↑ ↑ ↓ ↓ ← → ← → B A.
Solo builderInteractive campaignVeo 3Creative iteration
Explore project ↗03COINBASE · DATA & OPERATIONS
International Operations Dashboard
Built a shared view of trading, payments, onboarding and product performance across seven markets, used by country directors and product, support, growth and operations teams. Built the automated data pipeline and validation checks behind it. The dashboard helped identify missing Australian DEX fees and prompted a correction that restored fee collection on future trades.
Seven marketsSnowflakePythonData pipelines
Project details coming soon04COINBASE · PRODUCT GO-TO-MARKET
Launching Retirement Accounts
Owned go-to-market for Coinbase Australia’s self-managed super fund offering, from coding the product landing page to lifecycle marketing, administrator partnerships and trader events. Helped grow the product to US$1m in assets on platform as of 22 September 2026.
Product GTMReactPartnershipsLifecycle marketing
Project details coming soon05COINBASE · AI & AUTOMATION
Automating the Operating Rhythm
Built reporting and intelligence workflows that turn operational data, application updates and market news into useful team briefs. Combined n8n, SQL and AI tools to automate recurring reporting, saving an estimated five-plus hours each week.
AI workflowsn8nSQLOperations
Project details coming soon